As our shop is directly connected to our main manufacturing premises, it is staffed by experienced jewellers and qualified diamond graders. They are able to give you clear, highly professional advice, helping you gain the reassurance and confidence to make a truly informed decision, which is crucial when purchasing any diamond.

Our Diamond Knowledge Guide explains the terms used to assess the quality of your diamond so you can buy with complete confidence. Our simple guide will allow you to compare diamonds and choose the correct stone for your taste and budget.

The quality and value of your diamond are assessed on the 4 Cs:

Carat
the size of your diamond

Colour
the whiteness of your diamond

Clarity
the purity of your diamond

Cut

your diamond’s symmetry and proportion

Download our diamond knowledge guide here

Phone us now on 0121 233 4111 to talk to one of our qualified diamond experts who will be more than happy to answer any questions you may have.

We love diamonds and have a truly professional respect for these uniquely beautiful stones, we have designed two new ranges to display their allure and exquisiteness to their fullest advantage.

The Francesca and Sophia ranges

The contemporary, flowing lines of our exclusive Francesca and Sophia engagement ring ranges provide a truly perfect setting for our matchless diamonds.

We have designed a totally unique twist claw setting which exposes the diamond to maximum light penetration at the side of the stone.

This lets in extra light, causing brilliance to radiate, hugely increasing the dramatic spark and shine of your diamond.

You can see the rings for yourself and admire their flash and sparkle in our shop in Birmingham's famous Jewellery Quarter. Call us now on 0121 233 4111 to make an appointment with one of our diamond experts.

Genuine People

There really is no substitute for dealing with someone face-to-face for total reassurance and quality service. Our direct showroom outlet is not staffed by 'sales people', instead you will be looked after, advised and guided by a truly unique team of experienced working jewellers and highly qualified diamond graders. All our staff have indepth specialised knowledge of certified diamonds. Let us give you clear, unhurried, comprehensive guidance on all aspects of inside trade diamond knowledge, which is of the utmost importance when choosing any diamond. Our totally unique service will let you make an informed confident decision when purchasing your diamond.

Genuine Stock

We hold one of the largest and most diverse stocks of certified diamonds in the UK. Our showroom is directly connected to our main diamond merchant office, giving you access to every possible size, colour and clarity diamond to suit your exact tastes and budget. Choose your ring from over 300 of the very latest stylish designs in platinum and 18ct gold.

Genuine Premises

Our showroom is located in the very heart of Birmingham's famous and historic Jewellery Quarter. As our showroom is directly connected to our trade diamond office and jewellery manufacturing premises, you can have the diamond of your choice set into one of over 300 different ring designs in platinum or gold, all within just one hour!

Genuine Savings

We guarantee you will either make a huge saving, or get a larger diamond for your money. We have been trading for over 35 years as a genuine trade diamond merchant, now incorporating a direct showroom open to the public. This is a totally unique chance buy direct from a genuine trade diamond merchant.

Call 0121 233 4111

Email info@solitaireandco.com